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Less than 1 percent of your “Daily Active Users” on Facebook are engaging...
A report from Page Lever might just surprise you when you find out that your most active users aren’t engaging with your messages to any notable extent. The report, which details the difference...
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Why the number of people who “Like” your brand doesn’t matter
The real measurement of a brand’s Facebook success is relevance, not the number of people who Like your brand. Brands could increase the way consumers think about them if they watch and learn what...
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Company website better than Facebook for engagement
Research is suggesting that Facebook and Twitter are often NOT the best places to engage consumers. In Razorfish’s recent Liminal study, consumers rated the popular social networks near the bottom as...
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Why marketers are unhappy with social media
78% of marketers in Europe didn’t feel they didn’t have a “complete and up-to-date view on how much they are investing in, managing and delivering social media campaigns”. That number is probably the...
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72% of marketers agreed that measuring ROI from social media was too hard,
Finally marketers are coming to the realization that social media marketing is not the magic key that is going to lead to more sales and profits. While some would like to say that there is a science...
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Brand pages least liked on Facebook
According to a survey, the most liked items on Facebook are wall posts, pictures, and comments, each at 16% of respondents, followed relatively distantly by videos (12%). Brand pages (9%) appear at the...
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Strategy ? We don’t need no stinkin’ strategy !!
It happens a lot more than you think; brands want to develop a mobile app or get into social media marketing without thinking about why they are doing it and the best way to do it. It results in...
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